Right after Microsoft declared a search engine advertising deal with Yahoo, Google decides to attack one of Microsoft by offering their own version Microsoft Office for free.
"The campaign, called “Going Google,” has a very clear target: Microsoft Office. A series of advertisements [disclosure: including on this blog] will begin touting how and why some 3,000 organizations are signing up to use Google apps each day. But the crown jewels of this campaign will be billboards on four major U.S. highways that will give a new message about Google apps everyday for a month.
The billboards will be placed on the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston. Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.
Google says that so far over 1.75 million businesses, schools and organizations have signed up to use the various combinations of Gmail, Google Calendar, Google Docs and the other Google apps. But that is of course a drop in the bucket compared to the number of companies that use Microsoft Office and its other enterprise solutions. Now, Google is clearly trying to be proactive in telling people why its solution is better before Office goes online in a big way with the 2010 version."
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